Thursday 23 February
Brands & Bands: Jack Daniel's JACK ROCKS / 15.00 - 15.15
Brand partnerships can be incredibly valuable to an artist. It brings exposure as well as cash. But what does the brand need? Alex takes us through Splendid’s ‘JACK ROCKS’ activation between Jack Daniel’s & Nashville’s music scene.
Presented by Alex Clough, Splendid Communications
Five Data Commandments / 15.00 - 15.15
Data is everywhere and it plays an increasing role in business decision making. Chris shares his top 5 tips on using data in the music industry.
Presented by Chris Carey, Media Insight Consulting / FastForward
A Manager’s POV / 15.20 - 15.35
Managers probably have the most varied job in the music industry. From marketing strategy to musical direction, from hard nosed deal negotiator to caring for an artist’s health and wellbeing. Jazz Sherman shares her experiences with artists large and small.
Presented by Jazz Sherman, Rocket Music
Maximising Impact with Merch / 15.20 - 15.35
Merchandise can be a blessing or a curse. Get it right and you have a high margin item selling at a high price point, get it wrong and you have a lot of boxes of stock that was not cheap to create. Rob Brown talks about the merch opportunity, making money and how to stand out from the growing crowd.
Presented by Rob Brown, Artist Manager
Storytelling in Marketing / 15.40 - 15.55
In a world of 24/7 communications, it may never have been harder to stand out from the crowd. More than that, an attention-depleted public need a compelling reason to engage. Great storytelling can help a band get noticed, and drive a deep connection with their fans. Lucy shares her insights on building your marketing narrative.
Presented by Lucy Blair, The Orchard
Innovation in Live: Paradiso Labs / 15.40 - 15.55
Paradiso Labs is the open innovation platform of Paradiso, a place to research & experiment with new possibilities in live music. In this session, Mark will cover some of the innovations Paradiso is working on, and more specifically answer the question if the use and analysis of data can cut out the middlemen in live music industry.
Presented by Mark Minkman, Paradiso (NL)
Maximising Impact on Shazam / 16.00 - 16.15
In an age where success can be measured by the minute, Shazam plays an important role for artists and labels in both measuring the success of a campaign and in driving further success through the data they supply. Shazam veteran Jon Davies gives a guide to making the most of the opportunities Shazam creates.
Presented by Jon Davies, Shazam
How to License a Music Service / 16.00 - 16.15
So, you have a great idea for a new music service that is going to engage your chosen audience, add value to the industry; you’ve funding, & a great team. However, without the necessary licenses in the right territories, your business is going nowhere. Emma McIntyre, from 7digital’s Music Partnerships team, discusses how to navigate this fundamental part of making digital music work.
Presented by Emma McIntyre, 7digital
Friday 24 February
Catering to Your Superfan / 10.00 - 10.15
Super fans can be an incredibly powerful revenue driver and gaming is making a fortune from engaging, understanding, & serving these key customers. Craig shares a handful of ways gaming is making money, and music could too.
Presented by Craig Fletcher, Multiplay / GAME
Changing Label Culture in 'Dashboard Era' Music / 10.30 - 10.45
As record labels move away from the traditional ‘sale’ to a consumption model based around streaming – what kind of culture ensures the best and most profitable use of the data available and what can we learn from innovative companies outside the music business?
Presented by Sam Potts, Columbia Records UK
How to Sell Tickets / 10.30 - 10.45
As the live music boom continues, more and more players, not necessarily music-specific, are looking to get into the ticketing market. Concurrently, more and more event goers expect tailored, fast and relevant communications that require real in depth understanding of both the marketplace and fans.
Jo Young takes us through the hidden complexities of the modern ticketing market, the consumer and tech trends affecting ticketing right now, and why investing in data and analysis is paramount for selling tickets most effectively.
Presented by Jo Young, Ticketmaster
Getting Mainstream Radio Play / 10.50 - 11.05
Getting your music played on radio isn’t just a career milestone – it’s an effective way of reaching the ears of an army of potential new fans. But what are programming decision-makers looking for, and how do you stand out in a crowded market? Kate Holder, producer of Huw Stephens’ new music show and Radio 1 playlist committee member, sheds a light on the selection process.
Presented by Kate Holder, BBC Radio 1
International Trends: Emerging European Markets / 10.50 - 11.05
Transition economies pose by their own nature challenges mixed with surprises and opportunities. Fabio has spent more than ten years in ex-Yugoslavia and will share facts and fresh perspectives to help you understand what’s going on in these markets, and how to approach them.
Presented by Fabio Martinelli, Life in Music (RS)
New Technologies in Music Marketing / 14.45 - 15.00
Technology is constantly changing and creating new opportunities to reach audiences, more often, more engagingly and more authentically. Sammy shares her insights into the most interesting marketing tech on the market.
Presented by Sammy Andrews, Let’s Be The Change / LOCK
International Trends: Nigeria / 14.45 - 15.00
Nigeria has 100 million potential music consumers and a love for music, but is rarely talked about in the context of emerging markets. Bosun gives an insiders perspective on key things driving growth in the Nigerian music market.
Presented by Bosun Adu, Winscom Mundo Media
Beyond the Playlist: Artist Marketing in Streaming Music / 15.05 - 15.20
As audio streaming continues to show an upward trend, more artists & their teams will invest in making the most out of streaming platforms, placing it at the heart of their campaigns. Sulinna examines this shift of music, art & social media.
Presented by Sulinna Ong, Deezer
Breaking Bands Internationally / 15.05 - 15.20
The world is more connected than ever, but engaging with fans across different time zones, languages and cultures is not easy. Zena shares her insights on finding fans, prioritising your time/resources & communicating with a global audience.
Presented by Zena White, The Other Hand
Music + Data + Plays = Pay / 15.25 - 15.40
Data is everywhere. It’s more abundant than ever and growing at a pace. Knowing how to use data will get you paid, & also help you understand the market you are in. PPL’s Matt Phipps-Taylor shares insights from the leading collecting society.
Presented by Matt Phipps-Taylor, PPL UK
Diversity in Classical Music / 15.25 - 15.40
The music industry makes for bleak viewing right now, with over 70% of our top-tier positions locked up by middle-aged white men. James outlines the challenges facing classical music right now, and identifies three ways you can open up your artist’s music to all fans.
Presented by James Fleury, Nouvague